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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Inclusion and Diversity Training
Friday
, 
September 
27
 at 
7:00pm
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Inclusion and Diversity Training

Inclusion and Diversity Training is a specialist training programme designed to facilitate constructive inter-group contact, enhance diversity and encourage equal opportunity, across a variety of diversity categories. It is aimed at providing information, leadership and community skills that will help people from all backgrounds and ethnicities understand and appreciate the differences that make each of us special. It will also provide an understanding of and a commitment to creating a safe and secure working environment for all. This will leave participants feeling more confident about themselves and their workplace.

This type of training aims to build morale, create awareness of potential cultural and social differences, enhance communication and, in doing so, develop a sense of self worth and social acceptance within a work place. The curriculum of the Inclusion and Diversity Training will incorporate cross disciplinary elements as well as professional and managerial aspects of practice. It will incorporate psychological processes that will promote acceptance, flexibility and diversity within organisations. Inclusion and diversity training has been proven to assist people in dealing with change and the challenges that face them and the opportunities that lie ahead. There are many benefits to undergoing this type of training.

A successful employment equality and recruitment policy is one which promotes and develops equal opportunity in employment. This type of training program helps employers understand the different needs and expectations of employees across different diversity categories. It teaches recruiting and interviewing skills, leadership skills and also development. This program aids employers in finding the right people for the right positions within their organisation.

Employers must take into account potential employee diversity when developing an employment equality and recruitment policy. Human resource training can help them identify potential issues and build solutions to these issues. It can advise them on ways in which to manage potential issues such as unconscious bias and stereotyping. Recruitment and selection of employees will be made easier when staff awareness of diversity and equality is developed. Inclusion and diversity programs will create positive staff relations within an organisation.

Staff who have been involved in recruitment or selection processes should benefit from a diversity and inclusion training course. Human resources training can assist people to become more aware of the unconscious biases and stereotypes that they may have against some candidates, as well as helping them overcome their fears. Recruiters and hiring managers need to be able to evaluate the prospective candidate on their personal traits and values, as well as their competence and potential. It is important that recruiters do not make assumptions or use stereotypes, as this can lead to recruitment mistakes. Employees need to feel comfortable going into an interview knowing that their behaviours will not be judged negatively based on unconscious bias or stereotype.

The role of a recruitment and selection company is very important in ensuring that employees feel valued and respected. A good inclusion and diversity training course will assist employees develop the skills needed to overcome their insecurities about applying for a job and how to approach the interview. The skills that staff learn in this training course will also help them increase their confidence and build their career opportunities. Employers need to have a healthy environment for the recruitment and development, and a recruitment and selection company should play a big role in creating this environment by ensuring that all employees feel welcome and valued.

There are many reasons why the percentage of scheduled class time is less for women than for men in the workplace. However, there are also many positive steps that employers can take to improve the situation. By making small changes such as providing training that emphasises equality, diversity and respect, companies can see immediate improvements.

An inclusion certificate program can help employees feel comfortable approaching new challenges in the workplace. Diversity is becoming a major issue in the workplace, but it often goes unaddressed. The inclusion training that is provided at an inclusion training course can provide valuable information on what employers can do to improve this situation. Companies that offer this kind of training are showing their commitment to diversity and equality in the workplace. The inclusion certificate program will also help employers to understand the needs of the diversity sector and to address these needs through effective training.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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